The 10 Faces of Innovation

In 21 century , the Mantra of success is constant innovation in a very complex business environment.

Are we are ready to innovate in a proper manner ?

Kindly link this great article written by Tom Kelly & Johathan Littman at

The 10 Faces of Innovation

An Exerpt:

Innovation is all about people. It is about the roles people can play, the hats they can put on, the personas they can adopt. It is not just about the luminaries of innovation like Thomas Edison, or celebrity CEOs like Steve Jobs and Jeff Immelt. It is about the unsung heroes who work on the front lines of entrepreneurship in action, the countless people and teams who make innovation happen day in and day out.

At Ideo, we’ve developed 10 people-centric tools, talents, or personas for innovation. Although the list does not presume to be comprehensive, it does aspire to expand your repertoire. We’ve found that adopting one or more of these roles can help teams express a different point of view and create a broader range of innovative solutions.

And by adopting some of these innovation personas, you’ll have a chance to put the devil’s advocate in his place. So when someone says, “Let me play devil’s advocate for a minute” and starts to smother a fragile new idea, someone else in the room may be emboldened to speak up and say, “Let me be an anthropologist for a moment, because I personally have watched our customers suffering silently with this issue for months, and this new idea just might help them.” And if that one voice gives courage to others, maybe someone else will add, “Let’s think like an experimenter for a moment. We could prototype this idea in a week and get a sense of whether we’re onto something good.” The devil’s advocate may never go away, but on a good day, the 10 personas can keep him in his place. Or tell him to go to hell.

1.      The Anthropologist 

2.       The Experimenter

 3.       The Cross-Pollinator 

4.       The Hurdler 

5.       The Collaborator 

6.       The Director 

7.       The Experience Architect

8.       The Set Designer

 9.       The Caregiver 

10.    The Storyteller 


2 Responses to “The 10 Faces of Innovation”

  1. kaustubh.dhargalkar Says:

    very logical, most of the time these devil’s advocates are nothing but cynical saboteurs

  2. Dieter Prucker Says:

    You might enjoy this spoof of IDEO’s book, The Ten Faces of Innovation at:

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